Marketing :  an introduction / 
Armstrong Gary...[et al.]. 
 - 3rd Canadian ed. 
 - Toronto :  Pearson,  2010. 
 - xxix, 626 p.: 
<br/><br/> Includes index . 
<br/><br/><label>ISBN: </label>9780132074629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-textbooks
<br/><br/><label>LC Class. No.: </label>HF5415 .M295 2010