Vivian John <br/><br/>
The media of mass communication/ 
John Vivian 
 - 3rd canadian ed. 
 - Toronto:  Allyn and Bacon Canada,  2003 
 - xvii,4364p.; 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0205359256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communication
<br/><br/><label>LC Class. No.: </label>P90.V58 2003