Stern, Louis W., Marketing channels / Louis W. Stern.... - 5th ed. - Upper Saddle River, NJ : Prentice Hall, c1996. - xiv, 576 p. : - The Prentice-Hall series in marketing . Includes bibliographical references and indexes. ISBN: 0132058650 Subjects--Topical Terms: Marketing LC Class. No.: HF5415.129 / .S75 1996