Ward, Keith  <br/><br/>
Marketing Finance :  Turning marketing strategies into shareholder value/ 
Keith Ward. 
 - Boston :  Elsevier,  2004. 
 - 349 p. : 
<br/><br/> Inludes index  
<br/><br/><label>ISBN: </label>750657707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Finance 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W373 2004