McDonald Malcolm <br/><br/>
Marketing Plans :  How to Prepare them ,How to Use them / 
Malcolm McDonald  
 - _6th ed. 
 - Londo :  Elsevier,   2007  
<br/><br/> includes index  
<br/><br/><label>ISBN: </label>750683864 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.13M9183 2007