TY  - BOOK
AU  - Schultz,Don E.
AU  - Robinson,William A.
TI  - Sales promotion essentials
SN  - 0844233544 (pbk.) :
AV  - HF5438.5 .S38 1998
U1  - 658.8/2 19
PY  - 1982///
CY  - Chicago, IL
PB  - Crain Books
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -