TY  - BOOK
AU  - Pride, William M.
AU  - O.C. Ferrell
TI  - Marketing 
SN  - 0547167474
AV  - HF5415 .P658 2010  
PY  - 2010///
CY  - Canada
PB  - South-Cengage
KW  - Marketing
N1  - Includes index
ER  -