Armstrong, Gary <br/><br/>
Marketing:  an introduction/ 
Gary Amstrong, Philip Kotler 
 - New Jersey:  Pearson Publishers,  c2013. 
 - xxviii,449 p.; 
<br/><br/><label>ISBN: </label>1269521454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.M37 2013