Wimmer Roger D. <br/><br/>
Mass Media Research:   An Introduction/ 
Roger D Wimmer. 
 - 8th ed. 
 - USA:  Wadsworth,  2006. 
 - xii,468p.; 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780534647186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media Research
<br/><br/><label>LC Class. No.: </label>P91.3 .W47 2006