Donovan Robert J. <br/><br/>
Social Marketing:  Principles and practice/ 
Robert J Donovan. 
 - Melbourne:  IP Communications;  2003. 
 - xii,415p.; 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0957861753 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.12 .D66 2003