Roger, Palmer  <br/><br/>
Managing Marketing:   marketing sucess through good management practice / 
Palmer Roger.  
 - USA :  Elsevier,  2007.  
 - xi, 380 p. : 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780750668989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P2007