ANG, Lawrence, <br/><br/>
Principles of integrated marketing communications / 
Lawrence Ang. 
 - xii, 401 p:  illustrations, charts ;  26 cm 
<br/><br/> Includes bibliographical references  and index. 
<br/><br/><label>ISBN: </label>9781107649187  
<br/><br/><label>LCCN: </label>2013478669 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing--Technological innovations.
<br/><br/><label>LC Class. No.: </label>HF5415.12 .A54 2014