Babin, Barry J., Marketing research / - Fifth edition. - xxv,622p. Includes index ISBN: 97801170438964 (alk. paper) LCCN: 2018051602 Subjects--Topical Terms: Marketing research.Marketing research.Marketingforschung LC Class. No.: HF5415.2 / .M375 2020 Dewey Class. No.: 658.8/3