TY  - BOOK
AU  - Rothaermel,Frank T.
TI  - Strategic management
AV  - HD30.28 .R684 2021
U1  - 658.4/012 23
PY  - 2021///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Strategic planning
KW  - Management
N1  - Includes bibliographical references and index
N2  - "Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"--
ER  -