Kates, Andrea. <br/><br/>
Find your next :  using the business genome approach to find your company's next competitive edge / 
by Andrea Kates. 
 - New York :  McGraw-Hill,  c2012. 
 - xxvii, 226 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The business genome: the key to next -- A new outlook for business -- The find your next process -- Products and services -- Customer impact -- Talent, leadership, and culture -- Process design -- Secret sauce -- Trendability. 
<br/><br/><label>ISBN: </label>9780071778527 (alk. paper) 0071778527 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Diffusion of innovations.<br/>Strategic alliances (Business)<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.153 .K374 2012 
<br/><br/><label>Dewey Class. No.: </label>658.4/012