Marketing theory ;  A student text/ 
edited by Michael J. Baker &Michael Saren. 
 - 2nd ed. 
 - New Delhi :  Sage,  2010. 
 - xvii, 428 p. : 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9781849204651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415 .M32325 2010