Science business : the promise, the reality, and the future of biotech /
Gary P. Pisano.
- Boston, Mass. : Harvard Business School Press, c2006.
- xvi, 237 pages : illustrations ; 25 cm.
Includes bibliographical references (p. 213-221) and index.
The science-based business : a novel experiment -- Mapping the scientific landscape -- The complex anatomy of drug R&D -- Drug R&D and the organizational challenges -- The anatomy of a science-based business -- The performance of the biotech industry : promise versus reality -- The monetization of intellectual property -- Organizational strategies and business models -- The path ahead. The science-based business : a novel experiment -- Mapping the scientific landscape -- The complex anatomy of drug R&D -- The organizational challenges of drug R&D -- The anatomy of a science-based business -- The performance of the biotech industry : promise versus reality -- The monetization of intellectual property -- Organizational strategies and business models -- The path ahead.