Dowling, Grahame R. <br/><br/>
The art and science of marketing :  marketing for marketing managers / 
 Art & science of marketing 
Grahame R. Dowling. 
 - Oxford :  Oxford University Press,  2004. 
 - xv, 441 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780199285563 
<br/><br/><label>LCCN: </label>2004301763 
<br/><br/><label>Nat. Bib. No.: </label>GB A4-Z9801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .D747 2004