Kotler, Philip  <br/><br/>
Marketing Management :  Anaysis,planning,implimentation,and control / 
Philip, Kotler 
 - 7th ed. 
 - Ontario :  Prentice -Hall,  1993. 
 - 841 p. :  ill. ; 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>135616301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -Management 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .K67 1997