TY  - BOOK
AU  - Kotler, Philip 
AU  - Turner E.Ronald
TI  - Marketing Management: Anaysis,planning,implimentation,and control 
SN  - 135616301
AV  - HF 5415.13 .K67 1997  
PY  - 1993///
CY  - Ontario
PB  - Prentice -Hall
KW  - Marketing -Management
N1  - Includes index
ER  -