Czinkota,Michael R <br/><br/>
Marketing :  best practices / 
Czinkota,Michael R. 
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 - New York :  Dryden press,   2000. 
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<br/><br/><label>ISBN: </label>30211093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415  / .M297453 2000