Kotler, Philip <br/><br/>
A framework for marketing management / 
Philip Kotler. 
 - New Jersey,  Prentice Hall,  2003. 
 - 228 p. : 
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>131001175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>LC Class. No.: </label>HF 5415   / .K636 2003