Hoffman, Douglas K <br/><br/>
Marketing principles & best practices / 
K  Douglas Hoffman. 
 - 3rd ed. 
 - Canada:  South-Western ,  2006. 
 - 598 p. :  ill.; 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780324305722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing principles 
<br/><br/><label>LC Class. No.: </label>HF5415 .M297453 2006