Peter J. Paul  <br/><br/>
A preface to marketing management / 
J. Paul Peter  
 - 10th ed.  
 - Boston :  McGraw Hill Irwin,  2006. 
 - xiv,246 p. : 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>256032734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.13 .P388 2006