TY  - BOOK
AU  -  Piercy, Nigel F.
TI  - Market-Led Strategic Change; : Transforming the Process of Going to Market 
SN  - 9781856175043
AV  - HF5415.13 .P542 2009 
PY  - 2009///
CY  - New York
PB  -  Elsevier
KW  - Marketing Strategy
N1  - includes index
ER  -