_Marketing Finance Turning marketing strategies into shareholder value  

 - UK Elsevier 2004  
 - xi,249p.:ill  
<br/><br/> Inludes index  
<br/><br/><label>ISBN: </label>750657707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Finance 
<br/><br/><label>LC Class. No.: </label>HF5415.13.W2004