_Strategic marketing  

 - 9thed.  
 - USA McGraw-hill 2007  
 - xv,784p.  
<br/><br/> inludes index  
<br/><br/><label>ISBN: </label>9.7800712634e+012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.135C722007