_Principles of marketing(11th ed.)  

 - USA Pearson 2005  
 - xx,651p;ill.  
<br/><br/> includes index  
<br/><br/><label>ISBN: </label>131469185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.K6362005