_Advertising and promotion An imc Approach  

 - India south-Western 2008  
 - 650p;ill.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9.7881315039e+012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Avertising 
<br/><br/><label>LC Class. No.: </label>HF5415.123.S54 2008