Advertising Its role in modern marketing / 
Watson S  
 - USA :  The dryden press.   1990.  
 - xxi,710 p. :   
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>30600499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_advertising 
<br/><br/><label>LC Class. No.: </label>HF 5823 D78 1990