TY  - BOOK
AU  - _Arnold m Barban 
TI  - Advertising Its role in modern marketing
SN  - 30600499
AV  - HF 5823 D78 1990  
PY  - 1990///.
CY  - USA
PB  - The dryden press. 
KW  - _advertising
N1  - Includes index
ER  -