_The Marketing Plan / William A. Cohen  

 - New York : JohnWiley &Sons, 1995  
 - xii,317 p.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>471580716 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing Plan 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .C6348 1995