Consumerism search for the consumer interest / 
David Aaker.  
 - 2nd ed. 
 - London :  The Free press ,  1974.  
 - xxviii, 460 p. :  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>29000602 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Search for consumer interest 
<br/><br/><label>LC Class. No.: </label>HC 110 .C63A6 1974