Strategic marketing management Planning, implementation & control / 
Richard M. S. Wilson.  
 - 3rd ed.  
 - Amsterdam :   Elsevier,   1992.  
 - x, 867 p. :     ill. ; 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780750659383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Approaches to customer analysis 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .W547 2007