_The Mature Market A Gold Mine of Ideas for Tapping the 50 + Market / Robert S. Menchin  

 - New York : Shangai , 2000  
 - xv ,263 p.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>595094759 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415 .13 .M385 2000