Belch, George E. <br/><br/>
Advertising and Promotion :  an integrated Marketing Communications Perspective/ 
George E.Belch  
 - 5th ed. 
 - New York :  McGraw -Hill,  2001. 
 - xx,795 p. : 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>72314451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and Promotion 
<br/><br/><label>LC Class. No.: </label>HF5823 .B387 2001