TY  - BOOK
AU  - Belch, George E.
AU  - Michael A. Belch 
TI  - Advertising and Promotion: an integrated Marketing Communications Perspective
SN  - 72314451
AV  - HF5823 .B387 2001  
PY  - 2001///
CY  - New York
PB  - McGraw -Hill
KW  - Advertising and Promotion
N1  - Includes index
ER  -