_Principles of marketing [10th ed.] Philip Kotler  

 - USA Pearson 2004  
 - xxix,661p.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>131019627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415.K636 2004