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1.
Strategic markerting planning/ Colin Gilligan;Richard M.S. Wilson. by
Edition: 2nd Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK : Elsevier . 2009
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.13 .F548 2009.

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2.
Strategic marketing management : Planning, implementation & control/ Richard M.S Wilson. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Elsevier, 2005
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.13 .W547 2005.

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