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MAASAI MARA UNIVERSITY
LIBRARY CATALOGUE
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Box: 861-20500, NAROK, KENYA
Email: info@mmarau.ac.ke
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Results of search for 'au:"Mauborgne, Renée."'
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Authors
Kim, W. Chan
Mauborgne, Renée
Holding libraries
Maasai Mara University Library -Main Campus
Item types
L
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BUSINESS & ECONOMICS...
BUSINESS & ECONOMICS...
BUSINESS & ECONOMICS...
Market segmentation
New products
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1.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
W. Chan Kim, Renée Mauborgne.
by
Kim, W. Chan
Mauborgne, Renée
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Boston, Mass. :
Harvard Business School Press,
c2005
Online resources:
Table of contents
Availability:
Items available for loan:
Maasai Mara University Library -Main Campus
(1)
Call number:
HF5415.153.K53 2005
.
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2.
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /
W. Chan Kim, Renée Mauborgne.
by
Kim, W. Chan
[author.]
Mauborgne, Renée
[author.]
Edition:
First edition.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Copyright date:
©2017
Availability:
Items available for loan:
Maasai Mara University Library -Main Campus
(1)
Call number:
HF 5415.I53 .K52 2017
.
Place hold
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