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Marketing decision making : analytic framework and cases / William F. O'Dell ... [et al.].

Contributor(s): Material type: TextTextPublication details: Cincinnati : South-Western Pub. Co., c1988.Edition: 4th edDescription: x, 630 p. : ill. ; 23 cmISBN:
  • 0538198214 (pbk.)
Subject(s): DDC classification:
  • 658.8/02 19
LOC classification:
  • HF5415.135 .M36 1988
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Item type Current library Call number Status Barcode
L L Maasai Mara University Library -Main Campus HF5415.135 O7 1988 (Browse shelf(Opens below)) Available 20116120

Includes bibliographies and index.

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