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Exploring public relations and management communication / Ralph Tench, Stephen Waddington.

By: Contributor(s): Material type: TextTextPublication details: Harlow,England: Pearson, 2021.Edition: Fifth editionDescription: 644 p,: col. illISBN:
  • 9781292321783
  • 9781292321745
Uniform titles:
  • Exploring public relations
Subject(s): DDC classification:
  • 659.2 23
LOC classification:
  • HM1221
Summary: "Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of public relations and strategic communication textbooks. A path that - as a clear complement to the project - many other writers around the world have emulated and copied. We still think Exploring Public Relations is the leading book to guide students, lecturers and observers of the practice, and we get regular feedback to reinforce this point. Since the 4th edition my good friend Liz has retired from full-time academic life. I must therefore convey my thanks to Liz for her friendship and collegial collaboration over the many years that we worked together and particularly on the four enjoyable versions of this book. Thank you, Liz"-- Provided by publisher.
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Holdings
Item type Current library Call number Status Barcode
L L Maasai Mara University Library -Main Campus HM1221.T46 2021 (Browse shelf(Opens below)) Available 23039164
L L Maasai Mara University Library -Main Campus HM1221.T46 2021 (Browse shelf(Opens below)) Available 23039252

includes index

Includes bibliographical references and index.

"Exploring Public Relations began in Leeds in the early 2000s with a collaboration between myself and Dr Liz Yeomans. Through four editions of the book, and working with exceptional friends and fellow academic colleagues, this book has innovated and led the way in the field of public relations and strategic communication textbooks. A path that - as a clear complement to the project - many other writers around the world have emulated and copied. We still think Exploring Public Relations is the leading book to guide students, lecturers and observers of the practice, and we get regular feedback to reinforce this point. Since the 4th edition my good friend Liz has retired from full-time academic life. I must therefore convey my thanks to Liz for her friendship and collegial collaboration over the many years that we worked together and particularly on the four enjoyable versions of this book. Thank you, Liz"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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