MAASAI MARA UNIVERSITY

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1.
Customer relationship management : concepts and technology / Francis Buttle by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U.S.A.: Butterworth Heinemann , 2009
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415 .B45 2009.

2.
Strategic marketing management : Planning, implementation & control/ Richard M.S Wilson. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Elsevier, 2005
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.13 .W547 2005.

3.
Linking HRD Programs With Organizational Strategy/ Phillips J. Jack. by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: America Astd 1998
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5549.5.T71526 1998.

4.
Strategic marketing management Planning, implementation & control / Richard M. S. Wilson. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Elsevier, 1992
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF 5415.13 .W547 2007.

5.
_Linking HRD Programs With Organizational Strategy
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: America Astd 1998
Availability: No items available.

6.
The customer-centered enterprise : how IBM and other world-class companies achieve extraordinary results by putting customers first / Harvey Thompson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2000
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415 .T484 2000.

7.
Successful business models : surefire ways to build a profitable business / Don Debelak. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Irvine, CA : Entrepreneur Press, c2003
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HD30.28 .D397 2003.

8.
The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1996
Availability: Items available for loan: Maasai Mara University Library -Main Campus (2)Call number: HF5415.5 .R438 1996, ...

9.
The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c1999
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.15 .P56 1999.

10.
Predicting market success : new ways to measure customer loyalty and engage consumers with your brand / Robert Passikoff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2006
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.525 .P37 2006.

11.
Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power IV. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio, 2006
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.335 .D46 2006.

12.
Accelerating customer relationships : using CRM and relationship technologies / Ronald S. Swift. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2000
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.5 .S95 2001.

13.
Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sterling, VA : Kogan Page, c2004
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.525.H85 2004.

14.
The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2003
Availability: Items available for loan: Maasai Mara University Library -Main Campus (5)Call number: HD53.C495 2003, ...

15.
The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema. by
Edition: [Expanded ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley Pub. Co., c1997
Availability: Items available for loan: Maasai Mara University Library -Main Campus (2)Call number: HD41.T67 1995, ...

16.
Customer service : A practical approach / Elaine K. Harris. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2000
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.5.H2897 2000.

17.
Customer service : skills for success / Robert W. Lucas. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2009
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.5 .L83 2009.

18.
Customer contacts : strategies and operations / Mark Adel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Atlanta, Ga. : LOMA's Professional, Customer Service Program, c2002
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HG173.A34 2002.

19.
CRM : the foundation of contemporary marketing strategy / Roger J. Baran & Robert Galka. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2013
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.55.B35 2013.

20.
Three Essays on Managing Customer-Based Strategies/ Super Visor Odegard Fredrick
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Foad Hassnmirzaei, 2015
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HD60.7.H373 2015.

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