| 000 | 01425cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 14909767 | ||
| 003 | OSt | ||
| 005 | 20211122033358.0 | ||
| 008 | 070629s2008 maua b 001 0 eng | ||
| 010 | _a 2007027229 | ||
| 020 | _a9780073404714 (alk. paper) | ||
| 020 | _a0073404713 (alk. paper) | ||
| 040 |
_cMMU _beng _aMMU _dMMU |
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| 050 | 0 | 0 |
_aHF5415 _b.M378 2008 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2008. |
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| 300 |
_axxxvi, 660, [37] p. : _bcol. ill. ; _c28 cm.+e 1 CD-ROM (4 3/4 in.) |
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| 500 | _aSystem requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher. | ||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references (p. 601-655). | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0722/2007027229.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLOAN LOAN |
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| 999 |
_c16586 _d16586 |
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