000			01569nam a22003137a 4500
003			OSt
005			20170518101311.0
008			161008b xxu||||| |||| 00| 0 eng d
010			_a 2007009122
020			_a9781422110300 (hardcover : alk. paper)
020			_a1422110303
040			_aMMU _cMMU _dMMU _beng
050	0	0	_aHD57.7 _b.U44 2007
082	0	0	_a658.4/092 _222
100	1		_aUlrich, David, _d1953-
245	1	0	_aLeadership brand : _bdeveloping customer-focused leaders to drive performance and build lasting value / _cDave Ulrich, Norm Smallwood.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2007.
300			_axiv, 270 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 241-247) and index.
505	0		_aBranding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
650		0	_aLeadership.
650		0	_aExecutive coaching.
650		0	_aOrganizational learning.
700	1		_aSmallwood, W. Norman.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0712/2007009122.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1308/2007009122-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1311/2007009122-d.html
942			_2lcc _cLOAN LOAN
999			_c19456 _d19456