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020 _a0875848192
040 _aMMU
_cMMU
_dMMU
_beng
050 0 0 _aHF5415.15
_b.P56 1999
100 1 _aPine, B. Joseph.
245 1 4 _aThe experience economy :
_bwork is theatre & every business a stage /
_cB. Joseph Pine II, James H. Gilmore.
260 _aBoston :
_bHarvard Business School Press,
_cc1999.
300 _axii, 254 p. :
_bill. ;
_c24 cm.
500 _aIncludes bibliographical references (p. 207-230) and index.
650 0 _aProduct management.
650 0 _aDiversification in industry.
650 0 _aCustomer services.
700 1 _aGilmore, James H.,
_d1959-
942 _2lcc
_cLOAN LOAN