| 000 | 00793nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c20036 _d20036 |
||
| 003 | OSt | ||
| 005 | 20210122120824.0 | ||
| 008 | 161123b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0066620023 | ||
| 040 |
_aMMU _cMMU _dMMU _beng |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5439.H54 _bM66 1999 |
| 100 | 1 |
_aMoore, Geoffrey A., _d1946- |
|
| 245 | 1 | 0 |
_aCrossing the chasm : _bmarketing and selling high-tech products to mainstream customers / _cGeoffrey A. Moore ; with a foreword by Regis McKenna. |
| 250 | _aRev. ed. | ||
| 260 |
_aNew York : _bHarperBusiness, _cc1999. |
||
| 300 |
_axxi, 227 p. : _c21 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aSelling _xHigh technology. |
|
| 650 | 0 |
_aHigh technology _xMarketing. |
|
| 650 | 0 |
_aTechnological innovations _xMarketing. |
|
| 942 |
_2lcc _cLOAN LOAN |
||