| 000 | 00981nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20211203022825.0 | ||
| 008 | 170131b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0073101370 (book : alk. paper) | ||
| 020 | _a0073261548 (book & CDROM) | ||
| 020 | _a9780073101378 | ||
| 040 |
_aMMU _cMMU _dMMU _beng |
||
| 050 | 0 | 0 |
_aHF5415.33.U6 _bH38 2007 |
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2007. |
||
| 300 |
_axxiv, 790 p. : _bcol. ill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States. |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States. |
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States _vCase studies. |
| 700 | 1 | _aMothersbaugh, David L. | |
| 700 | 1 | _aBest, Roger J. | |
| 942 |
_2lcc _cLOAN LOAN |
||
| 999 |
_c21605 _d21605 |
||