000 00790nam a22002537a 4500
999 _c22867
_d22867
001 13380985
003 OSt
005 20210816115239.0
008 170214b xxu||||| |||| 00| 0 eng d
010 _a 2003064200
020 _a0072537744 (alk. paper)
020 _a0071111182 (international : alk. paper)
040 _aMMU
_cMMU
_dMMU
_beng
050 0 0 _aHF5415.13
_b.D846 2005
100 1 _aDuncan, Tom
_q(Thomas R.)
245 1 0 _aPrinciples of advertising & IMC /
_cTom Duncan.
250 _a2nd ed.
260 _aChicago, IL :
_bMcGraw-Hill/Irwin,
_cc2005.
300 _axxvii, 774 p. :
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aBranding (Marketing)
700 1 _aDuncan, Tom
_q(Thomas R.).
_tIMC.
942 _2lcc
_cLOAN LOAN