000 01138nam a22003257a 4500
001 17869381
003 OSt
005 20170518103009.0
008 170301b xxu||||| |||| 00| 0 eng d
010 _a 2013033986
020 _a0131857207
040 _aMMU
_beng
_cMMU
_eMMU
_dMMU
042 _apcc
050 0 0 _aHF5415
_b.M295 2006
082 0 0 _a658.8
_223
100 1 _aArmstrong, Gary
_q(Gary M.)
245 1 0 _aMarketing :
_ban introduction /
_cGary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.
250 _a2nd Canadian ed.
264 1 _aBoston :
_bPearson,
_c[2015]
300 _axxvii, 619 pages :
_bcolor illustrations ;
_c28 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages 597-622) and indexes.
650 0 _aMarketing.
700 1 _aKotler, Philip.
_9454
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cLOAN LOAN
999 _c23710
_d23710