000 | 01138nam a22003257a 4500 | ||
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001 | 17869381 | ||
003 | OSt | ||
005 | 20170518103009.0 | ||
008 | 170301b xxu||||| |||| 00| 0 eng d | ||
010 | _a 2013033986 | ||
020 | _a0131857207 | ||
040 |
_aMMU _beng _cMMU _eMMU _dMMU |
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042 | _apcc | ||
050 | 0 | 0 |
_aHF5415 _b.M295 2006 |
082 | 0 | 0 |
_a658.8 _223 |
100 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
245 | 1 | 0 |
_aMarketing : _ban introduction / _cGary Armstrong, University of North Carolina, Philip Kotler, Northwestern University. |
250 | _a2nd Canadian ed. | ||
264 | 1 |
_aBoston : _bPearson, _c[2015] |
|
300 |
_axxvii, 619 pages : _bcolor illustrations ; _c28 cm |
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336 |
_atext _2rdacontent |
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337 |
_aunmediated _2rdamedia |
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338 |
_avolume _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 597-622) and indexes. | ||
650 | 0 | _aMarketing. | |
700 | 1 |
_aKotler, Philip. _9454 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2lcc _cLOAN LOAN |
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999 |
_c23710 _d23710 |